OUGD404 session 1 Design Visual Literacy-The language of Graphic Design

Visual Literacy

The language of Graphic Design

Visual Literacy
-The Ability to construct meaning from visual images and type
-Interpreting images of the present, past and a range of cultures
-Producing images that effectively communicate a message to an audience

Visual Communication
- Is a process if sending and recieving messages used of type and image
- Is based on a level of shared understanding of signs,symbols,gestures and objects
- Is affected by audience, context, media and method of distribution

All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another

+   Plus, add, and, positive, first aid,cross christianity, religion, church without steeple (common understanding)
-Lacks understanding

+X
            Plus, context we have given it a mathmatical symbol
+=

Semiotics- Sign, Symbol,Signifier

Key Elements
Visual Language in Graphic Design

• frame
• format
• figure/form
• ground
• composition
• visual dynamics
• type
• image
• cplour
• layout
• legibitlity
• readability