Aesthetics
Colour, Layout, Visual Quality
Aesthetic Words
:)
- Simple
- Clean
- Crisp
- Neat
- Intricate
- Eye-Catching
- Bold
- Striking
- Detailed
- Legible
- realistic
- Emotional
- Dynamic
- Complimentary
- Minimalist
- Memorable
- Structured
- Geometric
- Distinctive
- Powerful
- Modern
- Sophisticated
- Balanced
- Proffesional
:(
- Tacky
- Overworked
- Over- Coloured
- Bad Layout
- Clashes
- Over the top
- Plain
- Emotionless
- Unrealistic
- Cheap
- Generic
- Garish
- Cluttered
- Overpowering
- Busy
- Messy
- Unclear
- Illegible
- Misplaced
- Common
- Mediocre
- Chaotic
- Underworked
We had to bring in examples of work that were
-Pure typographic image
-Image
-Type and Image
The images in those categories had to be ones which we liked or disliked. These were the images i chose :
Image I Likehttp://www.visualnews.com/2012/08/22/circle-heroes-by-edzel-rubite/
Image I Don't Like
http://www.zazzle.co.uk/retro_van_graphic_design_poster_print-228224103444310549
http://www.mohawkcollege.ca/continuing-education/manatee-art-exchange.htm
http://spacecollective.org/Chelsea/3943/typography
http://vi.sualize.u/spacializer_portfolio_of_empk_art_direction_and
_graphic_design_illustration_poster_red_picture_3kRv.html
http://www.zazzle.co.uk/retro_van_graphic_design_poster_print-228224103444310549
From these images we had to choose 3 and write 5 descriptive words from the list above that represented them
-Simple
-Bold
-Striking
-Minimalist
-Distinctive
For the Type and image i wrote
-Intricate
-Detailed
-Structured
-Modern
-Crisp
For the Type and image i dont like i wrote
-Tacky
-Overworked
-Garish
-Clashes
-Cluttered
We then had to choose 3 of the images and swap with someone in the class and write what we thought of them after looking at the word for 5 secs we wrote one word for looking at it for 10 seconds we wrote 2 then for looking at them for 20 seconds we wrote 3 words. We then had to decide as to wether this person liked that image or disliked the image.
I correctly guessed my partners likes and dislikes within this image however none of them id of chosen that i liked myself.
After doing these tasks we were asked to make 10 rules that makes good design:
- All Graphic design needs to legible
- All Graphic design should be engaging
- All Graphic design should have a purpose
- Complex Graphic Design should be clean
- Colours should be appropriate to conetent
- Aesthetically appropriate to the certain audience
- When mixing media it needs to be appropriate
- Dont overwork it
- Dont allow the typeface overpower the message
- The communication and message getting accross should be clear and concise
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| Image 1 |
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| Image 2 |
As these images do not belong to me i do not have the links for these two images
Why do these two images fulfill or not fulfill your aesthetic needs?
Image 1 i find quite amusing, it is quirky, simplistic and humourous the way the bee is attracted to flower without it being too literal. Literally using a few shapes and the space around to create the illusion off a bee. Its clear and concise and the colours used are appropriate. Whereas image 2 doesnt fulfill my aesthetic needs and what i look for in a good piece of Graphic design. Even with the extensive overuse of colours i still find it bland. The colours have no meaning there doesnt look to be a theme and i find that the fact it has a lot of wording taking place makes it look even more cluttered then neccesary jsut because of all the colours but as well the way the sizes of the fonts gets smaller makes it obvious that they have done it so it all fits on one design. It is just the opposite to the first too cluttered and not clear enough. There is no clear message as the layout is all over the place it doesnt look structured even though some text has coloured boxes around just adds to the look of it looking cluttered.
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