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| Saville Lumley 1915 Source A |
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| 'The Uncle Sam Range'- 1876 Source B |
Source B is by Saville Lumly in 1913,
It is a British propaganda poster created right in the middle off
World War 1, Suggesting to the audience to stay positive throughout
this hard time, too look into the future by implying that Britain had
already won. However it is also guilt tripping the audience,
particularly middle class men into enlisting into the army at this
crucial stage within the war. Working class men didn't have a choice
in the matter as they were desperate for the money to feed their
families however, the Middle class men of Britain had a choice in the
matter. However with that choice came dilemmas which is what this
poster is pointing out. Does the Middle class man go to war and come
back a hero, someone their family can be proud of with his
achievements and bravery or does he stay home too cowardly to join
other men making their families proud in the war and forever live
with the regret of knowing he could have helped in the War. The
poster is pointing out this point by having the family all sat around
together enjoying some past times when one child asks her father what
did he do in the war. If that was you who had to tell their child he
wasn't a hero, he was too scared to join, he would feel ashamed and
feel as if he has let his children down as all children want their
father to be heroes. Within this image this statement is clear as the
father is not only looking away from his daughter but looking towards
the audience with an ashamed look on his face but also disappointment
to emphasise the hurt and worry of telling his daughter the truth he
is also looking straight at the audience. Also as many propaganda
posters have a face directed at the audience as this one does it also
has emphasis on 'YOU' as does this poster too be so direct and clear
as to who the audience is.
As I said earlier about this poster
suggesting that Britain had already won is shown in this
advertisement firstly by the daughter asking the question and
emphasis being on 'Great' war within the text but also having the
child reading a book and pointing and asking her father shows that
the book is about the war, also the little boy is playing with army
soldiers, I would hardly expect the families would allow their
children to play with such toys if the war had been lost.
The Uncle Sam Range (1876) Advertising
Image by Schumacher and Ettlinger, New York
This image is an advertisement for the
Uncle Sam Range oven made in 1876, aimed at wealthy men as typically
the man would have all the money, this is shown by having women in
the background serving food whereas the men were sat royally in the
foreground. Although however this advertisement is not the same most
stereotypical advertisement it tends to focus on the product itself
but not this image, this advert focus' on portraying the Wealth of
America and showing that it is a country that is superior to every
other country in the world. It is shown by having the world sat at
their dinner table implying that the whole world wants to be in
America, also from Americas point of you it is showing the world that
a dinner party with the world wouldn't be an issue for them and by
having text on the dinner table saying 'Uncle Sam's little dinner
party' suggesting that a meal with the world is only Little
emphasises the fact that they are superior and can handle anything
with ease. Also from the designer of the ovens point of view it is
implying that it isn't an issue for the oven either..
Both sources are very patriotic in their own way, source a saying that you should be proud if you joined the Army, by doing it for your children so they can be proud to and you will only feel guilt for letting your children down and your country down as well. Source B however is full of patriotic colours in the back round with the stars and the stripes, and having an eagle sat on Uncle Sam's shoulder just emphasises the wealth and patriotism.
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