Thursday 13 December 2012

OUGD401 Context of Practise Art,Graphic Design and 'Value'

What are the differences between fine art and Graphic Design?
-Graphic Design more commercial
-Graphic Designers work for other people when artists work for themselves
-Graphic Design has a more concrete message/purpose whereas fine art is open interpretation
-Fine art lasts forever while Graphic Design is disposable, for example you see Graphic Design on leaflets and they just get thrown away and not apreciated
-Fine art classed as a high culture along with ballet,opera,cavier whereas Graphic design is more mainstream appeals to everyone. Money makes fine art classed a high culture class distinction to seperate your from normal people (working/middle class) why do they them? To show off not to become inspired.
-Fine art whilst its well known, i dont think its appreciated as much meaning wise it doesnt neccessarily mean anything, whereas Graphic Design has a purpose.
-Communication vs Expression
-Graphic design has a clear process, conveys meaning clearly in contrast fine art needs something to back it up
-Graphic design aims to be understandable whereas fine art deosnt have an aim unless you are from a hierarchy.
-Designers have an anonymity to it whereas artists have their work signed/style that is well recognized.
-Mass produced vs individual creation thereofre fine art is limited can only be used at one time, because it is a one off therefore it is worth more.
Arishman. M (2003) 'Is there a fine art to illustration?'
Created a hierarchy of the specialisms:
-Fine art is pure
-Illustration is the begining of selling out
-Graphic Design is commercial Art
-Advertising is selling-Period

Pure is a loose term yet if Graphic Design was just trying to sell then why does fine art cost so much, fine art does make more money so they are trying to sell.

Art VS Graphic Design
-Ambiguity or Complexity of meaning
-The designer as wage labourer
-Cultural Significance
-Expression and individuality
-Creativity/Problem solving
-Function

-Art is more difficult to understand therefore it is worth more
-As Graphic Designers we work for people to briefs then we are not artistically free thinking

-Fine Art is more expressive and individual
-Fine Art creativity,Graphic design is problem solving
-Graphic Design their to seve a purpose and meaning that is somehow worth less then something (fine art) purposeless

Ambiguity or complexity of meaning
Sigmore Polke (1969) vs Manet (1882)
'Highest power demand, paint the top right corner black'- So he painted it black.
Art is made more interesting when it has a meaning behind it. Whereas Graphic Design is more obvious.

David Carson- Legibility & Allen hori (1989) Designers acting like artists having their own recognizable style
Allen hori image to deconstruct a poster, has no logic or coherant structure.

The Designer as Wage Labourer
Henry Wallace-Death of Chatterton that surrounds artists, the idea that an artist is better more creative then everyone else, therefore if we dont understand their work and dont buy it, and its our fault for their self destruction. Think they are trying to save the world then then they kill themselves because they dont have any money.
Vincent Van Gogh- Shot himself after never selling a single painting whilst he was alive.
Fine Art has always been commercial since the capitalisation, always been paid to do work.

Cultural Significance- Ephemerality
Graphics tries to be fashionable but then goes out of date, fine art is eternal. Graphic Design is throw awayable
Constable (1821) The haywain Represents anything that is English
Monetary Value:Fine artists think they are above money. Automatically makes it more important.
Post impressionate paintings said late 80's early 90's
Van Gogh sells to such a high price, then all of a sudden is known to be a brilliant Artist, Japanese buying them the people who were buying them were buying them with drugs money as paintings dont loose their value. So it looks less suspicious then having all the money. Wasnt bought for the love of the art or creativity factor.

Expression and Indivuality
Pollock (1947)

Creativity/Problem Solving
-The nation of creativity as 'irruption' is mistaken and mystified
-Both Graphics and art are two ways in which expense is made meaningful and visually communicated
-Neither is created in the above sense

Raymond Williamson (1961) 'The long revolution'
Function
L'art pour L'art (art for the sake of art)
Whsitler (1872-7)

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