OUGD401 Lecture High Culture vs Low Culture

 

High Culture/ Low Culture

'Defining the Avant-Garde'

Dictionaries link Term- 'Avant-garde' with terms like innovation in the arts or pioneers

-Ideas of doing art/design work that is progressive- innovating

-But also it refers to the idea of there being a group of people being innovative

 

-1. Being avant-garde in the work you do- challenging innovating etc.

-2. being a part of a group-being a member of the avant-garde

 

Visual Communicaions:

'The second level aims to let you experiment within you chosen range of disciplines'

'Our aim is to encourage students to take a radical approach to communication'

To be a student on the course tyou need to enjoy ' 'Challenging conventions'

 

Printed Textiles & Surface Pattern Design

Our aim is to provide an environment which allows you to discover develop, and express your personal creative identity through your work'

'Level one studies concentrate on '.....experimentation'

 

Interior Design

'We encourage students to challenge conventional thinking'

 

Furniture

'Throughout the course you will be encouraged to form a personal vision and direction based upon critical self-analysis'

 

Fashion/Clothing

We encourage you to develop your individual creativity to the highest level...

'Level one studies concentrate on...experimentation'

 

Art and Design (interdisciplinary)

'What will unite your creative output will be the ability to apply your creative and technical skills in innovative ways, which are not limited to traditional subject boundaries'

 

LCAD quotes prioritise certain concepts:-

1. Innovation [creating new stuff]

2. Experimentation [Process involved in order to achieve new stuff]

3. Originality [To copy is bad, to be original is good]

4. Creative genius [to bring out a hidden creative depth held deep within the student]

 

End of the 19th/early 20th C

two aproaches to avant-garde art

1. Art that is socially committted [artists being the avant-garde' of society, pushing forward political obobjectives]

2. Art that seeks only to expand/progress what art is (in itself and for itself)/ art for arts sake.

 

Clive Bell

Significant Form

The relations and combinations of lines and colours which when organised give the power to move someone aesthetically.

 

The "art for arts sake" approach dominated much thinking and practise in 20thC art. Clement Greenberg.

 

A major problem for the avant-garde is that it seems to necessitate 'Elitism'

So for those members of the 'left wing' [interested in social changes] there was a tendency to have to rely on ACADEMIC TEQHNIQUES in order to appeal to the 'public'.

 

Information found from the High Culture vs Low culture Powerpoint

Introduction

The urge to criticism is almost natural within us – day in, day out we make critical evaluations of one sort or another. And this tendency is inevitably attached to our pursuit for quality of life. Distinguishing between good and bad has been the realm of philosophical debate for centuries. In relation to the pursuit of good/bad in art philosopher have established the realm of enquiries known as Beauty, Taste and Aesthetics.

2. The term avant-garde in its first usage in relation to art, referred to the ability for art in general to be the „avant-garde of society‟, the ability for art to exercise a positive influence on society. By the late 19th century the term was adopted from its political usage at the time, and came to denote specific artistic tendencies that outdistanced the contemporary artistic movements. By the early 20th century the term is adopted in art criticism and there exists a notion of a plurality of avant-gardes in competition with one another. In the ideology of the avant-garde two currents exist – a right wing current and a left wing current. The right wing current has been the most prominent and according to this tendency innovation is the sole objective of avant-gardism. The left wing current holds that artists should be progressive on a social and political level and should be committed to class struggle; however, artistic innovation in this context is potentially perceived as decadent, elitist and bourgeois. In the past, the left wing trends which have avoided artistic innovation because of its elitist implications have run the risk of following academic traditions in art, (for example the Mexican Muralists). Avant-garde artists who align themselves with the Left are therefore faced with a dilemma of opposing interests. Defining elements of the avant-garde are:- (1)Its linear conception of history – what the avant-garde artist achieves now, will be what other artists follow on to emulate in the future. (2)Historical Determinism – this is the idea that avant-garde will eventually become incorporated and function successfully in the future. (3)Evolutionist Conception of History – In the ideology of the avant-garde there is always an implied notion of progress; progress toward correcting the problems of the world. (4)Novelty – the idea of the new surpassing the old. (5)The avant-garde as elite – by definition the avant-garde is an elite minority. The irony here is that the avant-garde began as an assault on the bourgeoisie. Roland Barthes posed in ‘The Death of the Avant-Garde’ - it was dying because it was recognized as significantly artistic by the same class whose values it rejected.‟ The avant-garde ideology justifies the role of the artist and the ways he/she might operate, e.g. subversive, experimental, oppositional, revolutionary, dandy and so on. The avant-garde in the 20th Century has become an essential part of the art market and is both sought out and supported as official culture; examples today would include:- the Tate Gallery‟s Turner Prize, Charles Saatchi‟s contemporary art collection, and corporate sponsorship in such forms as the BT New Contemporaries exhibitions.

3. Taste & Beauty

Significant contributions were made in the 18th C. as to the nature of beauty. Philosophical enquiry shifted from considering the nature of beautiful objects, to the way „men‟ react to beauty and to the idea of beauty being a subjective, psychological response ? the idea of „beauty being in the eye of the beholder‟. For a number of philosophers and aestheticians, inherent within the idea of perceiving beauty, is the notion of being „able‟ to perceive beauty, having the mental faculty to do so. Connoisseurship and Taste for the aristocratic gentlemen were predicated around the transcendental faculty for appreciating beauty and therefore evaluative judgements were tenable. The appreciation of beauty was considered an important and morally uplifting quality for the aristocracy. By the 19th C. the various philosophies of Beauty and Taste began to emerge into what we know as the philosophy of Aesthetics.

4. Clive Bell’s Theory

Aesthetic experience may roughly be described as the experience of viewing beauty. For Kant, ?Beauty in its aesthetic sense can be defined as the „quality‟ in an object which when viewed gives pleasure.? Form becomes the essential quality, and aesthetic readings of art tend to pursue the formal rather than other modes of analysis. Clive Bell‟s influential aesthetic theory makes this approach clear by castigating the distractive features of narrative/?descriptive? pictures. Significant Form is the quality within paintings/sculpture that makes them Art. However, for Bell (like others), one has to have the faculty to appreciate „significant form‟. This makes his argument circular and impossible to contradict ? thus, for a viewer contradicting Bell‟s claim, Bell could simply reply that such a viewer did not have the sensitivity to appreciate aesthetic form.

5. Art for Art’s Sake

One effect of Bell‟s thesis is the total rejection of descriptive genre painting. In its place is the adoption of an Art for Art’s Sake stance. Such a stance is integral to the ideology of the Avant-Garde. For a number of theorists in the first half of the 20th C. (see Adorno & the Frankfurt School, early Greenberg), avant-garde production was the key to what was good and could be seen as oppositional to popular art forms and kitsch which were seen as a threat to civilised culture.

6. Greenberg’s Theory

The alignment between the Avant-Garde and Modernism was to be entrenched within the theoretical writings of Clement Greenberg. Greenberg, like Bell, sees figurative art as getting in the way of aesthetic experience. Being responsive to the aesthetic quality of an object requires a contemplative mode of being „disinterested‟. Greenberg talks about approaching art with „the eye‟ alone – and that this should be the sole criteria for judging art if we are to distinguish good from bad. However, the question needs to be put, is art just about pleasing the „eye‟? Is it not the case that art is also about engaging the mind? In that respect Greenberg‟s later theoretical position does not progress his earlier critical stance towards Kitsch.

7. Kitsch

For Greenberg and others kitsch could be characterised as the various forms of popular culture, such as Hollywood movies, advertisements, and commercial art. The more accurate meaning of Kitsch actually refers to those objects which draw from and aspire to High Art, although their appeal to popular taste would always be a primary criteria: However, the term is more commonly used to refer more broadly to popular cultural artefacts and is interchangeable with terms like „cheap tack‟, „trashy‟, „bad taste‟.

8. High & Low

The distinction between High Art and Low Art presents a number of problems. However, I would like to draw attention to two of those for now. Firstly, with what kind of authority should we take and consider those claims to Art which fix themselves firmly within the realm of the popular, the easily accessible, digestible and intelligible? Where might we place „serious‟ fine art production (the kind located on Fine Art degree programmes and within the pages of Artforum) in a culture which proposes Ikea prints, tiger and elephant drawings and limited edition collectors plates as fine art also? And secondly, how should we cope with the fact that the realm of Low Art has successfully been „raided‟ by modern art – Manet, Picasso, Duchamp, Warhol, Rauschenberg, Koons etc, - and become subject matter for High Art?

9. Evaluation

How might we evaluate good and bad? "Well, it all comes down to personal taste" is a popular subjectivist response, but one which I would say amounts to bad criticism. This approach equates ‘I like’ with ‘is good’, and has a number of problems. Firstly, we often like what we know to be bad, and dislike what we know are good. Secondly, statements such as "I like this painting" or "this sculpture is crap", don‟t reveal anything about the works themselves, but tend more to be facts about the person making the statement. Alternatively, the intuitionist response, would posit that a viewer makes a judgement based on intuition; this avoids the problems relating to like=good, however, this approach is still subjective in character and judgements are impossible to substantiate. A third and more satisfactory approach explores the criteria and contexts for what might constitute good. Applying the philosopher R.M. Hare‟s relativist approach, it is acknowledged that the criteria for „good‟ will shift according to context. Given the expanded practice of contemporary art, it is no longer relevant to apply only those evaluative criteria appropriate to „traditional‟ art, e.g., skill, naturalism, narrative content. The close of the lecture, therefore, invites the audience to consider what evaluative criteria might be employed, (with discrimination), to contemporary art, in making the judgements ‘good art’ / ‘bad art’


Bibliography

Bayley, S. Taste: The Secret Meaning of Things

Bell, C. Art (1913)

Crow, T. Modern Art in the Common Culture (1996)

Dickie, G. Aesthetics: An Introduction (1971)

Greenberg, C. essays in Harrison,C. & Wood,P. Art in Theory 1990-1900

Lloyd-Jones,P. Taste Today

Strinati,D. An Introduction to Theories of Popular Culture

Hadjinicolaou, N. „On the Ideology of Avant-Gardism‟ in Praxis Volume 6

Krauss, R. The Originality of the Avant-Garde and Other Modernist Myths

Poggioli, R. The Theory of the Avant-Garde

Wood, P. The Challenge of the Avant-Garde

Info from the handout given at the end of the High Culture vs Low Culture Lecture